This inspired ad will definitely save millions of lives...It's a must see!

Although everyone is aware of the importance to wear a seat belt and I am sure you've watched numerous different ads referring to this critical subject...this one is really different! By avoiding pointing out the bloody or violent side of the consequences of not wearing a seat belt this entitled ad “Embrace Life,” manages to spread the message of the importance to wear a seat belt! I
This one comes along that is so special and powerful, it doesn’t even require dialogue. Its use of colorful, beautiful imagery is more effective than any blood or violence could achieve.


If you have a family, this video will be especially powerful.
Embrace Life is our award-winning seatbelt road safety advert, created by Writer/Director Daniel Cox and Producer Sarah Alexander.
Since launch in January 2010, the advert quickly became a worldwide viral smash, gathering over 11.8million views on YouTube alone in ten months. Created to raise awareness of the importance of wearing a seatbelt, Embrace Life was deliberately developed to provide a counter-point to the hard-hitting 'shock and awe' advertising so common to road safety.

Credits: romereports

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