This one comes along that is so special and powerful, it doesn’t even require dialogue. Its use of colorful, beautiful imagery is more effective than any blood or violence could achieve.
Since launch in January 2010, the advert quickly became a worldwide viral smash, gathering over 11.8million views on YouTube alone in ten months. Created to raise awareness of the importance of wearing a seatbelt, Embrace Life was deliberately developed to provide a counter-point to the hard-hitting 'shock and awe' advertising so common to road safety.
Credits: romereports
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